You are about to discover your real issue — you have insufficient or weak content. It takes a lot of words to convince colleagues and the search engines that you are a subject matter expert. Also, most sites do not use video and proper images (some of the Engagement Objects) to relay their messages to humans and search engines, but we are now discovering that search engines are not totally blind to video and images. It is very likely that you do not have a sufficient number of Engagement Objects on your pages. Or the site content may come from a database, and the database has little unique content. Or the site accepts feeds from other expert sites, but this makes all of its content someone else's, and it either gets no credit for it or is penalized for duplicate content. In any case, the design and content of your Web site may very well need to be restructured and expanded. [If this does not describe you, buy yourself a drink — you have earned it!] Avoid mistakes, use clean optimized video and graphics and do it right. Avoid pop-up windows, restrict the scope of forms except where really needed, make JavaScript and CSS files external to the source code, always have a natural amount of content, always use a site map, solve obvious problems first and by all means, keep it simple. Web page layout problems really hurt search engine marketing and SEO projects.
So where do you add keywords?? It is important that your page Title tag be as descriptive as possible of what the page is about, and that it contains your best keywords (generally fewer than 12). Listings that include the best search terms in the Title and Meta Description tags have a better search engine ranking and a higher click-through rate (often more than double the traffic) than those that do not! Use these keywords to make up your search engine optimization targets. Also, review your content to add these keywords, especially two- and three-word phrases, into the content without losing the message. This is important for a search engine that does not reference Meta tags. You want to use these phrases time and time again without spamming. Some search engines take site descriptions from within the page, not from the Meta Description fields. Such a search engine will exclude some appropriate keywords unless you use them throughout your content. And try to keep the Title and Description tags as short as possible to prevent you from diluting the keyword impact.
There has been a lot of discussion about the continued use of Meta tags. Meta tags (specifically the major Head section tags) in our opinion are important to search engine optimization. What is not known is what is meant when it is said that search engines "ignore" a Meta tag. Our research shows that they are not ignored, and that they actually do count. It is commonly known that the Title is vital and that the Description is often used as an abstract, but it is often thought that the Keywords tag is ignored. Knowing the history of spammer abuse for these tags, it would not be surprising to find them of lesser importance than before, and that words are ignored if and only if they do not appear in the content of the page — but they count if they are also found in the content. Is selectively ignoring words the same as "ignoring" them altogether? And if you were a search engine, wouldn't you tell spammers not to bother?
Even if tags are ignored today, it only takes a few minutes to do it right, you should never be penalized for having them (unless you're a spammer), and not all engines will ignore them. Even if they do ignore them, they may not forever. You can never go wrong by using META tags, and you will only hurt yourself if you don't use them.
You must also unconditionally, absolutely, positively have your best keywords (and certainly sufficient content containing them) throughout your body section. For research-oriented content we recommend that you have at least 500 words of clean, grammatically correct sentence-structure content on every page. For shopping-oriented sites the content is commonly on shorter pages, so we recommend 250 words in these cases. You must also have your keywords appear as the most prominent (without excess) phrases on your pages. In many cases there are ways to do this that work well for whatever your page format or content, all of which is customized to the look-and-feel of the site and the nature of the content.
And you also need to link your own pages together. Use the keywords appropriate for the content of the landing page in the anchor text of the sending page. This is a must — use text links within paragraphs when possible, especially when the pages are related. If the topics are not related, then use image links so the search engines do not see the text and get confused.
And never, ever create doorway pages, or information pages, or hallway pages, or similar pages as they are called today Spam by any other name is still spam. If you cannot make the real page into a subject matter expert, then hire someone who can. But do not try to make a pig fly!
Some search engines will allow you to submit (to replace or add a page to the index) a URL as often as you like and usually enable your changes to become live quickly (faster than on other search engines), so use the search engine with the fastest indexing process to "debug" your keywords and search engine optimization tactics. With the addition of XML Sitemaps, spidering is even easier, but you MUST still have crawable site maps. Unfortunately manual page submission spider frequency varies, so you might need to submit pages to all major engines, but certainly not to all 200+ search engines. It is important to understand that the time it takes for a search engine to actually respond to a submission and to place you into their index varies greatly from day to day. Search engine indexing was once a matter of hours, and now is often mixed from days to weeks. You would be wise to consider submission to other engines as well, to cover your bases. How search engines work is a wondrous thing, and every engine is different.
Once you have selected your best keywords, add the main words to your Title string, your Meta Description string, your Meta Keywords string, ALT attributes (image tag parameter), body Heading tags (such as
) and especially embed them into your displayed content. Try to use as many keywords as you can in a natural and grammatically correct way in your opening sentences, since this sets the topic for the page and contributes to the theme of the site.
anchor-text-with-keywords
your-content-with-appropriate-keyword-phrases-goes-here
Note: If you are not "programming" the design of your own Web site and are not familiar with how to add HTML code, please contact your Web designer and request that they add these commands.
Single Page Analyzer
We have a Page Analyzer that is part of our SEOToolSet search engine optimization tools that lists the top keywords plus all words used in your Meta tags. This report presents the density for each word in the various categories: Title, Meta Description, Meta Keywords, ALT attributes, Heading levels, and two categories for body copy. Following our specified SEO optimization methodology, you would review these reports and Web pages to see what you need to change or add to your pages. In the Page Analyzer, red and blue colors are "bad."
Your URL:
View Page Source
This tool allows you to view the source code of any available file on the web.
URL:
SEO Tip: Some engines process ALT attribute text for your images as keyword text as long as you do not spam these areas. Carefully reword your keyword list to read as sentences, and place them in the ALT attributes of your image tags as appropriate to the image and page. Do not stuff keywords into ALT attributes; they should be short and to the point.
Placing the keywords in the right spots with reasonable frequency is critical for search engine optimization, but there is much more ... you want your content to be the best it can be, and then just maybe you will be considered relevant. Subject matter experts always do better than rambling text with randomly inserted keywords. Yes, you need the keywords, but you also need to be worthy.
This would also be a good time to perform a last minute check on the "spider-ability" of your site, and to detect any redirects or other issues that may prevent your site from being well ranked. Try our Check Server Page Tool:
Your URL:
car lease take overSo where do you add keywords?? It is important that your page Title tag be as descriptive as possible of what the page is about, and that it contains your best keywords (generally fewer than 12). Listings that include the best search terms in the Title and Meta Description tags have a better search engine ranking and a higher click-through rate (often more than double the traffic) than those that do not! Use these keywords to make up your search engine optimization targets. Also, review your content to add these keywords, especially two- and three-word phrases, into the content without losing the message. This is important for a search engine that does not reference Meta tags. You want to use these phrases time and time again without spamming. Some search engines take site descriptions from within the page, not from the Meta Description fields. Such a search engine will exclude some appropriate keywords unless you use them throughout your content. And try to keep the Title and Description tags as short as possible to prevent you from diluting the keyword impact.
There has been a lot of discussion about the continued use of Meta tags. Meta tags (specifically the major Head section tags) in our opinion are important to search engine optimization. What is not known is what is meant when it is said that search engines "ignore" a Meta tag. Our research shows that they are not ignored, and that they actually do count. It is commonly known that the Title is vital and that the Description is often used as an abstract, but it is often thought that the Keywords tag is ignored. Knowing the history of spammer abuse for these tags, it would not be surprising to find them of lesser importance than before, and that words are ignored if and only if they do not appear in the content of the page — but they count if they are also found in the content. Is selectively ignoring words the same as "ignoring" them altogether? And if you were a search engine, wouldn't you tell spammers not to bother?
Even if tags are ignored today, it only takes a few minutes to do it right, you should never be penalized for having them (unless you're a spammer), and not all engines will ignore them. Even if they do ignore them, they may not forever. You can never go wrong by using META tags, and you will only hurt yourself if you don't use them.
You must also unconditionally, absolutely, positively have your best keywords (and certainly sufficient content containing them) throughout your body section. For research-oriented content we recommend that you have at least 500 words of clean, grammatically correct sentence-structure content on every page. For shopping-oriented sites the content is commonly on shorter pages, so we recommend 250 words in these cases. You must also have your keywords appear as the most prominent (without excess) phrases on your pages. In many cases there are ways to do this that work well for whatever your page format or content, all of which is customized to the look-and-feel of the site and the nature of the content.
And you also need to link your own pages together. Use the keywords appropriate for the content of the landing page in the anchor text of the sending page. This is a must — use text links within paragraphs when possible, especially when the pages are related. If the topics are not related, then use image links so the search engines do not see the text and get confused.
And never, ever create doorway pages, or information pages, or hallway pages, or similar pages as they are called today Spam by any other name is still spam. If you cannot make the real page into a subject matter expert, then hire someone who can. But do not try to make a pig fly!
Some search engines will allow you to submit (to replace or add a page to the index) a URL as often as you like and usually enable your changes to become live quickly (faster than on other search engines), so use the search engine with the fastest indexing process to "debug" your keywords and search engine optimization tactics. With the addition of XML Sitemaps, spidering is even easier, but you MUST still have crawable site maps. Unfortunately manual page submission spider frequency varies, so you might need to submit pages to all major engines, but certainly not to all 200+ search engines. It is important to understand that the time it takes for a search engine to actually respond to a submission and to place you into their index varies greatly from day to day. Search engine indexing was once a matter of hours, and now is often mixed from days to weeks. You would be wise to consider submission to other engines as well, to cover your bases. How search engines work is a wondrous thing, and every engine is different.
Once you have selected your best keywords, add the main words to your Title string, your Meta Description string, your Meta Keywords string, ALT attributes (image tag parameter), body Heading tags (such as
) and especially embed them into your displayed content. Try to use as many keywords as you can in a natural and grammatically correct way in your opening sentences, since this sets the topic for the page and contributes to the theme of the site.
Keyword tuning for a search engine marketing campaign is an iterative loop; you keep doing it until you rank reasonably well on several search engines. At that point you at least have the right words and a reasonable Meta Keywords tag. But some search engines use different strings to determine keywords, and their algorithms downplay or ignore Meta tags. These search engines extract keywords from the content on your page, so you need to place your best search words throughout the displayed content for your page. An example (grossly oversimplified) would be:
important-keyword-phrase
anchor-text-with-keywords
your-content-with-appropriate-keyword-phrases-goes-here
Note: If you are not "programming" the design of your own Web site and are not familiar with how to add HTML code, please contact your Web designer and request that they add these commands.
Single Page Analyzer
We have a Page Analyzer that is part of our SEOToolSet search engine optimization tools that lists the top keywords plus all words used in your Meta tags. This report presents the density for each word in the various categories: Title, Meta Description, Meta Keywords, ALT attributes, Heading levels, and two categories for body copy. Following our specified SEO optimization methodology, you would review these reports and Web pages to see what you need to change or add to your pages. In the Page Analyzer, red and blue colors are "bad."
Your URL:
View Page Source
This tool allows you to view the source code of any available file on the web.
URL:
SEO Tip: Some engines process ALT attribute text for your images as keyword text as long as you do not spam these areas. Carefully reword your keyword list to read as sentences, and place them in the ALT attributes of your image tags as appropriate to the image and page. Do not stuff keywords into ALT attributes; they should be short and to the point.
Placing the keywords in the right spots with reasonable frequency is critical for search engine optimization, but there is much more ... you want your content to be the best it can be, and then just maybe you will be considered relevant. Subject matter experts always do better than rambling text with randomly inserted keywords. Yes, you need the keywords, but you also need to be worthy.
This would also be a good time to perform a last minute check on the "spider-ability" of your site, and to detect any redirects or other issues that may prevent your site from being well ranked. Try our Check Server Page Tool:
Your URL:
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