Up until now you have been brainstorming — trying to determine what keyword phrases people are using in the search engines that will help them find your site in the results pages. You should have a lengthy list of keywords and phrases at this point, and you should be ready to test them. Regardless of your list please consider that searchers do not necessarily think like you do, and so you get many "long tail keyword queries" that are in addition to those in your SEO project. Properly done, you will qualify for these words as well.
Sort the keywords and phrases in descending order of their perceived importance (i.e., how likely it is that they will be used by visitors as search words and hence, generate traffic). As a sidebar, traffic that seldom converts may not be of value, and you might not want to focus on those words unless branding is important. If uncertain, leave them in the order used by the highest ranking competitor pages. Be sure to identify two-word or three-word (and sometimes longer) phrases, if used. It is also important that you add words to help clarify the use of your keywords. For instance, "capital" can have very different meanings — such as intellectual capital, state capital, capital letters, venture capital, etc. So a keyword or two that helps the index builders learn the context of your keywords will help raise your search engine rankings. SEO Tip: Each keyword in your Meta tags must also appear within your content to avoid spamming penalties. Also, consider common misspellings [sic] as additions to your keyword lists. To get a clearer picture of keyword statistics and to aid you in your search engine marketing efforts, try our Search Engine Optimization/KSP tool!
Search Engine Optimization/KSP Tool
Please enter keywords -- comma or line separated (max 12):
The information derived from our Search Engine Optimization/KSP Tool are daily approximations. In other words, they are daily averages derived from monthly averages. You should use the numbers as a proportionate traffic number since nobody really knows what an average day is, if there even is one. Internet marketing programs should pay attention to the demographic and categories data.
SEOToolSet® Keyword Statistics
Search Engine Optimization and Ranking Advice: Excessive use of keywords in your site content (known as keyword stuffing) is going to cause a search engine to ignore or decrease the value of that keyword within your page, and perhaps identify the page as spam. Also, using multiple keywords with the same root, like "word, words, wording, worded" (called stemming), will generally not cause a problem if the text reads naturally. Things are definitely getting tough though, and it is advised that you use extreme caution when creating your Meta tags. If you are indexed by any engine, and remain indexed for a week, then you have probably passed their test. Run our Page Analyzer tool (Step 2) on your own pages before submitting them to the search engines. The guidelines below are accurate and will help a lot.
For best results, the following Web publishing techniques should be avoided:
Overuse or stuffing of keywords
Use of keywords that do not relate to the content of the site
Use of fast meta refresh
Use of colored text on same-color background
Duplication of pages with different URLs
Use of different pages that bridge to the same URL
It is also important to discard potential keywords that are not likely to be used in a search, especially if they do not contribute to your content. Properly done, you might end up with as few as 10 or as many as 100 major keywords. If you add all of the words, it will dilute the importance of each keyword, so select well. In general, you will have a hard time keeping the keyword analysis list short if you include plurals and various combinations of words to maximize your frequency counts. This site has many keywords in various forms and combinations, but we felt each word was important when we designed our keywords. The last keyword should be your site identification taken from your URL (ours is bruceclay.com), for SEO ranking and placement reasons discussed later. Be sure that this string appears as content to avoid spamming (can be in a URL string or mailto at the bottom of your page).
As for spamming technologies, there is evidence that the major search engines look across pages within their index for long-string repeats, essentially a plagiarism test, so mix up your keywords in the ALT attributes of your image tags to be sure they are not identical in sequence to words used elsewhere (text or Meta tags). Duplicate content is a very bad thing, and it can cause site-wide penalties. SEO Tip: Be very careful not to replicate content on or from other pages or even sites, and if that replication happens (as with affiliate sites) you have a serious problem. Duplicate content is a real management problem when doing SEO optimization.
Also, repeating your keywords in the content, as long as it is within a reasonable sentence construct and has appropriate context, will not be considered spamming. A search engine usually cares about spamming outside of the normal sentence form when reviewing content, rather than sentence spamming issues. Using "hidden" text techniques will usually get you penalized as a spammer, so avoid doing that as part of your search engine optimization efforts.
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