Search Engine Optimization (SEO)

The objective of search engine optimization (SEO) is to increase a Web site's traffic counts, and ultimately conversions, by ranking very high in the results of searches for the keywords in the search query. It is the mission of SEO to make the site's content worthy of higher search engine ranking by being more relevant and competent than the competition's. This SEO optimization process is often viewed as a struggle to rank well for just a few keywords, instead of a struggle to satisfy the needs of those entering the query. If you search on your best keywords you will see the leading sites in the rankings and to obtain traffic for your content you will need to rank higher than those top sites. Our free site and full services optimize and improve your search engine rankings (traffic and profits) via our books, classroom SEO training, search engine optimization tools, site assessments, services including placement advice, tips, information and hints to improve your search engine marketing relative to the existing leaders. After all, better keyword ranking is the first step to increased Web traffic.

It is not enough to simply add Meta tags and do search engine submission of your site to a million search engine indexes and directories. The first placement tip in obtaining significant Web traffic counts is to seek first-page search engine results. An early step is to build a great content-rich site. One of the last steps is the proper submission of your great site to the search engines or directories. In the middle is a step that is VITAL if you want to obtain front-page results. Most site owners bypass this step because they forget about it or think it is too complex, but without competent search engine optimization Web site services you are destined to become search engine fodder. The following FREE tools and advice describe how to choose your keywords with search engine optimization and ranking in mind.


There are no search engine optimization secrets — just ranking and placement methodologies to follow in order to beat your competition in obtaining a high ranking for desired search keywords. Classroom SEO training, unique content writing and quality-only linking services are some solid tips. This site targets improving search engine rankings by using a "beat the leader" education approach to keyword selection and page wording. Once you know what keywords and search engine marketing services (not spam) worked for the "leaders," you can do even better by becoming "least imperfect"! Proper organic search engine optimization requires that you outsmart your competition, so knowing the best keywords and criteria used by your competition is the most important first step. It will become obvious that good ranking excludes keyword spamming the search engine. With careful selection and placement of your keywords, you will fare well using a little effort and Web site services. The Bruce Clay, Inc. Web site offers SEO optimization tips and services for improving search engine results via a unique, specific, search engine keywords placement methodology.
SEO Framework Graphic

Step 0 - Search Engine Optimization Overview

What is Search Engine Optimization? Search engine optimization (SEO) is the science of increasing traffic to your Web site by improving the internal and external factors influencing ranking in search results. It is a major part of Internet marketing. It is mostly technical in nature. It includes Web programming expertise combined with business, persuasion, sales and a love for competitive puzzle solving. If you do all this right, you will have a Web site capable of maintaining desired revenue goals while achieving high rankings in the organic sections of search engine results pages. Creating a Web site does not just involve technical skills, or copywriting, or links, or Engagement Objects™, or search engine submission; it involves an intricate blend of more than 200 variables woven into the fabric of a Web site. It is difficult to accomplish this type of project without a formal, proven methodology and strong proprietary tools. We offer you a tutorial on all of that and more on these pages.

Before you start, you should understand that being among the top 10 rankings in every major search engine and directory can sometimes be achieved, although very few sites can get there, and the effort is often beyond reason. Note: URL ranking results change week-to-week due to competition, so maintaining a top organic SEO ranking requires constant keyword monitoring and information rework. Search engine optimization never rests, much like your competition.

"It is not the job of search engine optimization to make a pig fly. It is the job of the SEO to genetically re-engineer the Web site so that it becomes an eagle."

The key information on this page includes tips on how to prepare both you and your site for a search engine marketing campaign. How to choose the right keywords, how to analyze your competition, what site submission is and how it is best accomplished, when to monitor your search engine ranking, instructions for performing an analysis of your site results and traffic and conversion, complete with search engine optimization tools and aids. This site covers all basic and advanced strategies and the common mistakes to avoid.

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