Search Engine Optimization: Put Your Business On The Map

It’s not enough that your business has a Web site To be successful, the site must get noticed, including by search en –Johan Doe buys a new house and wants to install an underground sprinkler system, something your company does. Not sure who the local installers are, he search Google for “sprinkler installation’’ and receives numerous pages of results. Rather then appearing on page one or tow, however, your Siberia of search engine results. Chances are Johan Doe never looks past page three before settling on prospects. And your company loses potential business.

If you’re uncertain why your site is on page six vs.page one,you’re probably not versed in SEO (search engine optimization).If so, it’s likely your site isn’t optimized to Google,Bring,Yahoo!,and other search engines,or it’s so poorly optimized,the search engines don’t consider the site relevant enough to list higher in their result.Want to reach John Doe?you need to make your site friendlier to search engines,which is what SEO is all about.The following articles will guide the way by detailing how search engines work(see ‘How Search Engines work’),how to optimize your own site(see’DIYSearch Engine optimization’),and why to consider a professional service(see’Hire A Search Engine Optimizer’)

The Art Of SEO

If you’re new to SEO,you’ll soon discover it’s a world with its own language,culture,and diverse user set.It’s also a world awash in information and resources that can be simultaneously helpful,conflicting,and overwhelming.The one constant,however’ is that everyone is aiming to optimize his site to get search engines to take a longer  look and thus make the site more accessible to users.

Understanding SEO means understanding how search engines compile the result they funnel to users.In turn, you’ll understand why optimization is so important.In fact,search engines not only recognize SEO as acceptable,but they also offer their own advice Google,for ezample,provides a primer (tinyurl.com/ouqpx)and “Search Engine Optimization Starter Guide”(tinyul.com/yz64bbo),while Being provides a Toolbox(www.bing.com/toolbox/default.aspx)for developers,among other sources.

Do enough SEO research and common themes begin to emerge of what to do (make content easily accessible,master keyword usage,acquire reputable links to your site,construct effective visitors,use cloaking techniques,,misuse keywords,etc.).still,mastering SEO is a sizable task,and it can take time to see  results ,a luxury a small business owner may not have if she’s also handling CEO,marketing,and support duties.This is where hiring a professional can make sense.

Buyer Beware

Because SEO boils down to manipulating Web sites to make more attractive to search engines,the practice is seen in a negative light in some circles.The fact that there are “black hat”optimizers who use questionable tactics doesn’t help.When considering a profssional SEO service,you unfortunately may need to discern it’s legitimate or out to scam you by redirecting your site’s visitors to there client sites (including spam-ridden ones);using cloaking,hidden links,irrelevant keywords,and other techniques to trick search engine ranking –something Google states is impossible.Ultimately,a search engine detecting such tactics may ban your site.To find reputable services,ask prospects for references and previous examples of work and ask fellow business owners for their recommendations.

Unfortunately,having a great –looking Web site jammed with great content won’t equate to increased business if customers never see it.By optimizing your site,search engine will take notice,push your search engine ranking up ,in crease site traffic, and bring your business several steps closer to potential customers.
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